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Website backlinks
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What are website backlinks?
Website backlinks are links to a web page from other web pages. Backlinks are also called inbound links or incoming links.Why backlinks are important
Backlinks and SEO
When search engines calculate the value of a web page when displaying search results, the quantity and quality of backlinks to that page are a major factor. This is especially true of Google. Quantity is good. Quality with quantity is even better:- Backlinks carry more weight when the page they're on is relevant to the page they're linking to. If the anchor text in the backlink has keywords that you're optimizing the web page for, the backlinks are even more useful.
- The higher the PageRank (PR) on the page with the backlink, the more value the backlink has.
- With quality backlinks, a web page may gain a higher PR and have a better SERP (search engine results page) position.
Backlinks and being found
Backlinks as part of SEO help people find your website by improving its position in search results, but backlinks are also useful in themselves. If websites with related content link to your website, people who are interested in your content are going to find it more easily by following those backlinks.Backlinks and the competition
One way to look for sites to try to get backlinks from is to find out what the competition's backlinks are. If those backlinks are relevant to your website too, you have a list of websites to try to get backlinks from for your site.If the goal is to have more backlinks than the competition does, check the backlinks for a number of competitors and work through the lists.
Backlinks and domain name value
If you're selling a domain name (with or without a website), it has more value if it has quality backlinks. The more quality backlinks, the better.How to check backlinks
Some search engines have methods to check backlinks. In the instructions below, replace "example.com" with the domain that you're checking for backlinks.Note that the search results below are rarely complete. Searching for backlinks with a few of these methods generally helps locate more backlinks.
- In the search engine: enter link:www.example.com (for the site) or link:www.example.com/page.html (for a specific page). (This method isn't known to be very reliable.)
- Using Webmaster Tools (you need an account, and this works only for sites you have verified with Google):
- Log in
- Click on a domain you have verified
- Go to Links
- Go to Pages with external links
- Click on the hyperlinked number in the "External links" column
Yahoo
The following are the same way to check backlinks via Yahoo, just different ways of accessing it. It offers options to show pages from all subdomains or only the domain entered.- In the search engine: enter link:http://www.example.com (for the site) or link:http://www.example.com/page.html (for a specific page).
- Go directly to Yahoo Site Explorer, enter the URL in the search box, and click on "Explore."
- Use "site" instead of "link" in the above examples.
- Omit the "www" to view backlinks that don't include "www."
MSN
MSN has discontinued reporting backlinks.How to build backlinks
- Provide quality content that other webmasters will want to link to.
- Get listed in relevant directories.
- Ask webmasters of websites with related but non-competing content if they would link to your site. Suggest specific pages to link to.
- Suggest reciprocal links (link exchanges) with related but non-competing websites.
- Find out what backlinks your competition has and work on getting those backlinks too.
- Optimize your site for social media sites to attract social media backlinks.
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__Article Source : http://www.webhostingtalk.com/ permitted republishing here.
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