Keywords
Keywords, or search terms, are words and phrases that people type in search engines when searching for information, products, or services online. Webmasters need to know how keywords work and which keywords people use to find websites like theirs. Optimizing websites for specific keywords is called SEO, or search engine optimization.Contents
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Short tail and long tail keywords
For example, someone looking for a web host might type in web host. When they see that the keyword has over a billion results, they may refine their search to ecommerce web host or dedicated server web hosting, for example. To narrow their search more, they might search for keyword phrases such as web hosting ecommerce merchant account or business hosting maryland site web hosting dedicated server.The short keyword phrases are called short tail keywords. They're more common search terms, so they're more expensive keywords to use in PPC (pay-per-click) advertising.
The longer search terms are called long tail keywords. They're searched for less often, so they cost less with PPC advertising. But because the people using those keywords are more specific about what they want, they're more likely to become customers.
How to research keywords
Both free and commercial keyword research tools can be used to find out what search terms people are using and how frequently those search terms are used. Commercial keyword research tools provide more details.Free keyword research tools
Commercial keyword research tools
Numerous commercial keyword research tools are available on the market.<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
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