Linking strategies

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Linking strategies

Website linking strategies are methods used to get or attempt to get people to link to your site. This page details terminology used when discussing linking strategies. Note that not all linking strategies are equal.

Contents 1 Link bait 2 Link building 3 Link farms 4 Reciprocal linking 5 Three-way linking

Link bait

Link bait is a term for web pages usually created with the hope or expectation that a lot of people will find them interesting enough to link to them of their own accord. Viral marketing helps people find link bait. Quality content that's unique, freebies of any sort, and entertaining pages are examples of (sometimes unintended) link bait.

Link building

Link building is the process of acquiring backlinks to a website, both one-way links and reciprocal links. Quality backlinks help increase a site's PageRank and help it do well in search engine results, so link building is a major part of SEO.
See Types of links in addition to the linking strategies detailed in this section.

Link farms

A link farm is a website whose sole or main purpose is to provide links to other websites for SEO. Link farms are considered bad neighborhoods in SEO. When search engine bots identify sites as link farms, they may blacklist them.

Reciprocal linking

Reciprocal links (also called link exchanges and link swaps) are links from Website A to Website B and from Website B to Website A. The links may be to the page that has the reciprocal link, or they may be to a different page at the other site. Reciprocal links are less valuable for SEO as search engines give less weight to reciprocal links than to one-way links. Reciprocal links still have some SEO value, though, as long as they aren't the only type of backlinks to a site. They're also useful in bringing human traffic to a website.
When arranging reciprocal links with other webmasters, be sure to discuss which page the links will appear on at each site. For example, a link from a home page with only a few links is not equal to a deep link on a page with dozens of other links. Neither is a link from a PR6 page equal to a link from a PR3 page. Also look for link partners with relevant sites. Reciprocal links have little or no value for either SEO or human traffic if the sites don't have related content.

Three-way linking

Three-way linking is like reciprocal linking but between three websites instead of two. Website A links to Website B, Website B links to Website C, and Website C links to Website A. The purpose of three-way linking is to avoid the appearance of reciprocal links so that search engines will assign the links the link popularity of one-way links.
Since three-way linking is a form of deception to artificially boost link popularity, some people see it as black hat SEO. It's unknown whether search engines can detect three-way linking, but if they can't now, they will probably be able to in the future.

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Article Source : http://www.webhostingtalk.com/ permitted republishing here.